Sportalm Blog

1. Elaborate hairstyles would be too stiff for this relaxed boho look. Opt for soft beachwaves or pin up your tresses into an loose bun or chignon. Salt water spray or a liquid styling milk give a nice and matte finish. Short hair looks equally cool with a slighty messy surfer attitude.

2. On a bad hair day, wrap a confidently coloured or patterned scarf around your locks like our models in the pictures. Just make sure to pick high quality fabrics to avoid any Axl Rose associations.

3. Choose few but confident pieces of jewellry, like a chunky statement necklace – it will make the look more modern and refined than tiny trinkets.

4. Leather accessories in warm cognac tones fit better than black business classics and amplify bright blue shades even more!

5. For extra smooth and silky legs, try shaving them before you go to sleep. Skin tends to be a bit swolen in the morning, making short hairs tricky to reach for razorblades. Plus: your skin gets the chance to calm down over night.

6. Maskuline sunglasses give a dose of edgyness to romantic flowy dresses and lavish prints. Classics like Ray Ban aviators, wayfarers or meteors are a better option than cat eye or Jackie O. style frames.

7. White skinny pants are the way to go this summer. Clean silhouettes make bold prints and bright colours suitable for the office – try „Less“ from our „Into the Blue“ collection for an instant business upgrade.

8. Combine delicate dresses like „Fresh Breeze“ with richly textured leather or linnen jackets when it gets cooler at night. Contrasting materials are the fastest way to make an outfit more exciting!

9. Heavy make up is a summer no-go: the new BB creams („Blemish Balm“) are our new hot weather favourite, since they whip up 5 products into one. Moisturizer, light coverage, SPF, primer and concealer all at once – perfect for traveling, too! Check out Estée Lauder oder L'Oréal for example. Just add some waterproof mascara, a hint of bronzy kajal or cream eyeshadow and you're ready to go, california-style! By the way: cooler, more ashy shades reduce redness optically, if your eyes are irritated from chlorine or hay fever.

10. To boost your natural glow even more, try beauty food like protein-rich breakfast smoothies: mix 1 cup of pineapple pieces, ¼ avocado, 1 cup of almond milk and 1 teaspoon of coconut oil (which is Miranda Kerr's secret ingredient against cellulite) with 4 ice cubes in a blender until smooth. 1 teaspoon of whey powder gives you an shot of goodness, while half a banana will sweeten the mix naturally.

Did you see the exclusive photos on Facebook, that we took of Austria's Next Topmodel candidate Lana? She won the casting for one of our shootings and got the chance to prove her professionality, wowing chef designer Ulli and the whole team with her positive energy and her staying power.

Please enjoy the little video roundup of the ANT episode with Sportalm and  the seriously beautiful pictures showing Lana on a yacht in Venice with flying and big smiles!

The first spanish Sportalm Store opened its doors in Palma de Majorca! Since we love the sunny island very much, we're especially happy about the shop in „La Ciudad“, „The City“, as the Majorcans swiftly call their capitol.

The modern shop design manages to strike a perfect balance with the historic facade of the landmarked building in the Calle Can Veri - making sure not to spoil the alley's flair situated just above the Passeig des Born in the centre of the charming old town.

At first glance you feel transported back to a neighbourhood of days long gone by. But chic restaurants and bars, exciting young galleries and shops inject just the right amount of diversion and nightlife into the quarter – the perfect mix if you ask us!

Come by to try on new favourites from our fashion- and golf collections, or soak up the sun and good vibes in the spacious patio of the store. Make yourself feel at home!

And maybe we get to see eachother soon in La Ciudad...

Yours sincerely,

Kathrin!

In the beginning of each year we exhibit our newest Ski Wear collection at the ISPO in Müchen - it's a big Fair for sportswear and gear - because after all Sportalm is a sportsbrand, too!

The 2012/13 collection was very well received, as was our award-winning exhibition booth with its streamlined fresh design. If that looks familiar, it's because the booth was created to match our modern flagship stores by our favourite architect Johannes Baar Baarenfels.

We also added a couple of snapshots from the busy goings-on and of course... a couple of exklusive looks from the still unreleased Ski Wear collection!

We made a funny little video for you when we were on location Dubai... where we were shooting our Ski Wear 2012/13 campaign!

Who would have thought that sand dunes, turbans and snowboards go so well together?

Enjoy the video!