A Kiss from Kitz
The history of the Sportalm brand is closely linked to its roots and its home: Based in Kitzbühel, the company has been thinking internationally and working regionally for over 70 years. Founded as a small, local knitting mill, the family business grew into an international brand. Today, the heart of Sportalm still beats in Kitzbühel. This is where the company is headquartered and where the Ehrlich family has its roots.
What a great Show
Sportalm Kitzbühel celebrated the 70th anniversary of the brand and the 80th birthday of Herta and Wilhelm Ehrlich with an extraordinary anniversary gala in the magnificent setting of the Spanish Riding School. The superlative event was celebrated with around 600 guests and employees.
Alex Mair School in Uganda - a project close to our hearts
Sportalm supports the ‘Kinder eine Chance’ association
