“We take a ‘Made in Austria’ as a committment. We aspire to make top-quality fashion that is suitable for the everyday, that looks chic and feels great to wear. Before all else, fashion should be fun.”

Ulli Ehrlich

The Sportalm collections reflect that special feeling of the Kitzbühel way of life. Internationality and regionality intertwine. For women who love Sportalm, local origins and the modern urban world fit effortlessly together. Innovative functional fabrics are manufactured using proven traditional handiwork techniques. Design insouciantly references historical patterns. In this way we originate distinctive clothing with a love of detail, clothing of the highest quality which is authentic and exclusively manufactured in Europe.


Sportalm emphasizes a sensual and confident personality - the wearer is always the main focus. Simply put, whoever wears Sportalm needs no disguise.

Facts and Figures

25 Sportalm Shops & Outlets

1400 Traders

44 Countries

Kitzbühel Headquarter

60 Millionen Turnover 2012

170 in Kitzbühel, 650 in Bulgaria Employees

Kitzbühel, Austria, Madan-Varbina, Bulgaria Production Sites

40% Tracht, 80% Ski Wear, 70% Fashion Export